Where Did Term White Paper Come From? Let’s Find That Out!
The white paper is a term introduced very many years back by the British government. It purposes remains the same ever since its introduction. Today, the white paper is conventional in the business society. Now, do you want to know about white paper? Read on!
A white paper is a report that has the authority to inform readers and guide them about a specific matter. It helps the readers to understand an issue by elaborating it in details but with simple language. From there, individuals reading it can understand the problem addressed.
When the white paper emerged, its first use was to present firm government policies to people and invite suggestion and opinions regarding that. The report was for passing awareness to individuals about some policy issues between the parliament and the public.
Often, this report will provide an opportunity for the public to air out their opinions regarding tabled policies. The government would use this report to gauge the publics’ reactions towards a new policy or changes to be made in the current ones.
The white paper also serves to solve problems. It provides guidelines for addressing the issue stated above as a threat or challenge.
It provides sets of information to the clients and convinces them that there is an alternate way for solving a particular problem. The white paper report will then explain the alternative means to the audience for them to understand.
Commonly, people would say that its name originated from the colour of its cover. But also, this might fit in the description as the report has a white cover. An excellent example of a white paper is the Churchill White Paper of 3 June 1922.
How to Write a Business To Business White Paper
Today, the white paper has become a common term in the business world, especially in business to business (B2B) marketing strategy. It helps to inform the customer, investors or stakeholders and persuade them about a particular product, service or company. There are three types of White papers in B2B.
- Numbered list
- Problem solution
The first type, backgrounder, serves the purpose of providing technical features or business benefits of a particular product. Its primary role is to outline the significant strengths of that product, service or company. Remember, it functions as a marketing tool.
Writing this report is easy compared to the other two. The main reason for that is the availability of data to include in it. The backgrounder uses information from the description of a product, service or company. It is as simple as copying and pasting the information.
The numbered list is the attention seeker. It provides tips about business issues. Now, who wouldn’t want to know more about a service that is better than others in quality or even performance?
Lastly, the problem-solution report gives recommendations for that particular problem. It offers solutions, whether new or improved, from the previous ones.
To succeed in writing a white paper, one must indulge in proper researching. Ensure that you gather enough evidence and supportive data. Remember, you must prove that your services or products are best if you are marketing a company.